Celebrity effect
PDF | This article seeks to answer two related questions: are celebrity endorsements more likely to be result in a higher evaluation of the product. ,由 Y Sun 著作 · 2022 · 被引用 2 次 — Our article does a systematic review to analyze the current state of celebrity influence, including how to spend rationally. Furthermore, by analyzing and ... ,The brand itself can have a positive and negative influence on the celebrities' image showing a reverse effect of the celebrity endorsing the brand. ,由 G Muruganantham 著作 · 2009 · 被引用 5 次 — This research paper studied the effect of celebrity endorsements on the brand positioning of select female personal care products through television ... , ,由 MM Khan 著作 — Companies use celebrity endorsement to influence consumer purchase intention by improving their brand image in the minds of the consumers. This research study ... ,由 JHJ Min 著作 · 2019 · 被引用 129 次 — This study predicts that celebrity-brand congruence and publicity influences attitude toward the celebrity and the brand, as well as buying ... ,2023年5月30日 — That's known in marketing as “the vampire effect,” which posits that celebrities can overshadow and steal consumer attention away from the brand ... ,The findings reveal that celebrity attributes significantly and positively influence customer attitude. Implications for advertising and practicing managers ...
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 Celebrity effect 相關參考資料
(PDF) Effect of Celebrity Endorsement in Advertising ...
PDF | This article seeks to answer two related questions: are celebrity endorsements more likely to be result in a higher evaluation of the product. https://www.researchgate.net A Systematic Review of Celebrity Effect and Its Impact On ...
由 Y Sun 著作 · 2022 · 被引用 2 次 — Our article does a systematic review to analyze the current state of celebrity influence, including how to spend rationally. Furthermore, by analyzing and ... https://www.atlantis-press.com Celebrity branding
The brand itself can have a positive and negative influence on the celebrities' image showing a reverse effect of the celebrity endorsing the brand. https://en.wikipedia.org Celebrity Effect on Brand Positioning
由 G Muruganantham 著作 · 2009 · 被引用 5 次 — This research paper studied the effect of celebrity endorsements on the brand positioning of select female personal care products through television ... https://scholarworks.waldenu.e The Effect of Celebrities in Advertisements
https://smallbusiness.chron.co THE EFFECT OF CELEBRITY ENDORSEMENT ON ...
由 MM Khan 著作 — Companies use celebrity endorsement to influence consumer purchase intention by improving their brand image in the minds of the consumers. This research study ... https://core.ac.uk The effects of celebrity-brand congruence and publicity on ...
由 JHJ Min 著作 · 2019 · 被引用 129 次 — This study predicts that celebrity-brand congruence and publicity influences attitude toward the celebrity and the brand, as well as buying ... https://fashionandtextiles.spr The Marketing Psychology Behind Celebrity Endorsements
2023年5月30日 — That's known in marketing as “the vampire effect,” which posits that celebrities can overshadow and steal consumer attention away from the brand ... https://knowledge.wharton.upen Unravelling the Impact of Celebrity Attributes on Customer ...
The findings reveal that celebrity attributes significantly and positively influence customer attitude. Implications for advertising and practicing managers ... https://www.researchgate.net |