Google AdWords Editor 歷史版本列表 Page1

更新時間：2019-01-16
更新細節：

What's new in this version:

Google AdWords Editor 12.6.1
New targeting demographics:
- Reach the people that are most likely to be influenced by your products or services, by showing your ads to customers who meet new, advanced demographic criteria that you set. Learn more About demographic targeting

Custom rules updates:
- Custom rules now apply to all campaigns, including all enabled, paused, pending, or draft campaigns. However, custom rules won’t apply to removed or finished campaigns
- Your audience list must have at least 1,000 active users. If your audience list has fewer than 1,000 active users (updated from 100 active users) and you want to use it for a Search campaign or ad group, your ads won’t serve against this list until more active users are added.
If your expanded text ad doesn’t include a second description and a third headline, you’ll be reminded to enter them to help improve your click-through rate (CTR)
- Your tracking template must use the HTTPS protocol. If your tracking template uses HTTP instead of HTTPS, you’ll be reminded to update the tracking template. Using HTTP in the tracking template can disrupt your click measurement and redirect systems

Account-level call reporting:
- Instead of turning on call reporting for each campaign or ad, you can now turn it on at the account level so that you don’t miss out on any reports. Learn more About call reporting

Recommended budget:
- You’ll see a recommended budget column in your "Campaigns" table if you missed out on 10% or more of your potential traffic in the last week. The recommended budget is the daily budget amount you would have needed to get more of your missed impressions in the last 7 days

New headlines for call-only ads:
- Call-only ads have two new optional fields: Headline 1 and Headline 2. More ad text gives you more room to explain your value proposition to potential customers, and show what your products or services do

Calls-to-action for TrueView in-stream ads:
- "Call-to-action" and "headline" fields for TrueView in-stream ads are now available for all video campaigns. Learn how to Create a TrueView for action campaign

Bidding updates:
- Along with the existing recommended targets that show when you choose a bid strategy for your Search campaigns, you’ll also see a recommended
- Target cost-per-acquisition (CPA) if one exists.
- When you create a new Search campaign in AdWords Editor using an account that is conversion-tracked, and you don’t set a bidding strategy, your new campaign may default to using the Target CPA bid strategy (if a recommended Target CPA is available)

Along with Target CPA bidding, this version of AdWords Editor also supports:
- Target cost-per-thousand impressions (CPM) bidding (at the ad group level)
- Target return on ad spend (ROAS) bidding (at the ad group level)
- Target impression share bidding
- Maximize conversions bidding

Bumper ads for video campaigns:
- Bumper ad groups (and bumper ads) are now available for standard video campaigns. Learn how to Create a video campaign with bumper ads

New device for targeting:
- Now you can target your ads to TV screens as well as desktop, tablet, and mobile devices. TV screen device targeting works for Display and Video campaigns, can be included in reporting, and can be applied at the campaign or ad group level. Learn more about campaign device targeting

Enhanced filters:
- Previously, when filtering campaigns or ad groups in AdWords Editor, whatever you entered in the search box is exactly what AdWords editor would search for. For example, if you searched for New Campaign, AdWords Editor would search for campaigns or ad groups that contained the entire phrase

New Campaign:
- In the new version of AdWords Editor, the search function has been improved, allowing you to get more specific when searching for campaigns or ad groups


Google AdWords Editor 12.5.3
- Change log not available for this version


Google AdWords Editor 12.5.2

More text in expanded text ads:
- We recently made changes to expanded text ads so that you have more room to convey your message to customers. Now you can add a third headline and a second description, and each description field has a 90-character limit

New description line for Dynamic Search Ads:
- Dynamic Search Ads have more space for you to get your message across to potential customers. Now you can add a second description line, and both description fields have a 90-character limit

Ads:
Longer descriptions for call-only ads:
- In call-only ads, the character limit on the description field has been increased to 90 characters

New custom rule: Sitelinks with no descriptions:
- Sitelink extensions with description text can improve your CTR, and this custom rule will warn you if you try to add or edit sitelink feed items that don’t have description text associated with them


Google AdWords Editor 12.4.1
- Change log not available for this version


Google AdWords Editor 12.3.1

View a Search terms report:
- View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report

Use filter functions:
- With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions

Make edits in CSV import:
- When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file

Account-level extension associations:
- You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation

Interest categories in Search and Shopping campaigns:
- Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.

Custom intent audiences:
- With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting

TrueView for action:
- TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor

Shopping inventory filters:
- Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import

Freezable columns:
- In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items

Faster policy reviews when uploading ads:
- For text ads, an improved policy check speeds the time to upload your ads

Responsive search ads:
- A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads


Google AdWords Editor 12.2.1

- AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads

Gmail asset-based ads:
- Asset-based ads in Gmail are now fully supported in AdWords Editor

Campaign total budgets:
- Video campaigns now have the option of choosing Campaign Total budget type

Custom rules updated:
- New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups

Semantic location:
- You can now set a bid modifier to target your ads by location with AdWords Editor

Promotion extensions:
- Promotion extensions are now fully supported by AdWords Editor

Life events:
- “Life events” is now a category of audience targeting

Video campaign extensions:
- All video campaign extensions are now supported

Ad group level ad rotation:
- Ad groups can now be set to so ads rotate

Expanded language targeting:
- Campaign language targeting in now available for Bengali, Tamil, and Telugu


Google AdWords Editor 12.1

Expanded Dynamic Search ads:
- You can now use AdWords Editor to create and edit expanded Dynamic search ads

Showcase ads:
- AdWords Editor now supports Shopping Showcase ads and ad group types

New campaign goal for UAC:
- Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign

First position bidding:
- The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget

Keyword display tools:
- The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default

Show campaign violations:
- You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account

Download more metrics:
- You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate


Google AdWords Editor 12.0.4

Custom rules:
- This version lets you create and edit custom rules that notify you of violations to best practices before posting changes

Faster version downloads:
- AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster

New design:
- Version 12 features a new design with easier navigation

Maximum conversions bidding:
- This version provides full support for the Maximum conversions bid strategy

More videos and images for universal app campaigns:
- You can now include up to 20 videos and 20 images in universal app campaigns

New optional fields for responsive ads:
- Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”


Google AdWords Editor 12.0
- Custom rules help you build high-performing campaigns
- Faster account downloads for new AdWords Editor versions
- A new look and feel


AdWords Editor 11.8

Campaign-level remarketing lists:
- Version 11.8 lets you add remarketing lists across your campaigns. Keep in mind that campaigns can only have campaign-level or ad group-level remarketing lists—not both.

Price extensions:
- You can now create and edit price extensions using AdWords Editor. Price extensions showcase your business’s offerings in detail, so people can find what they want more quickly through your ad.

Revert edits across campaigns and ad groups:
- A new “Revert with all included items” option on the “Edit” menu lets you revert all edits made to campaigns or ad groups, along with all of their included items.

Save images:
- Version 11.8 lets you save images for image ads or responsive ads to a folder.

Square image requirement:
- Square images for responsive ads are now required when creating or editing an ad.


AdWords Editor 11.7

Export expanded text ads as responsive ads:
- Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.

Location extensions:
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.

Bumper ads:
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Gmail multi-product promotion template:
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.

Square images for responsive ads:
- Square images for responsive ads are now supported.

More frequency options for video campaigns:
- In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.


Google AdWords Editor 11.6
- Change log not available for this version


Google AdWords Editor 11.5.9
- Change log not available for this version


Google AdWords Editor 11.5.8

Expanded text ads:
- This version provides full support for expanded text ads

Search improvements:
- Several improvements were made to the search bar to make it easier to find what you're looking for

Multiple account posting:
- You can now post changes to multiple accounts at the same time

Mobile app engagement ads:
- Version 11.5 lets you create and edit mobile app engagement ads

Structured snippets:
- This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services

Multiple account import and export:
- You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.

Filter by type:
- When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.

Sorting multiple columns:
- Version 11.5 lets you sort multiple columns.

Aggressive targeting optimization:
- New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.

Optional landscape image for app install ads:
- Version 11.5 lets you upload an optional landscape image when you create an app install ad.


Google AdWords Editor 11.5.7
- Expanded text ads:  AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads. AdWords Editor lets you create and edit expanded text ads at scale so you can easily migrate all of your standard text ads before this date. To help you get started, check out our best practices guide.
- Mobile app engagement ads: Mobile app engagement ads are a great choice if you want to help existing app users take action in your app. You can now create and edit mobile app engagement ads in AdWords Editor, making it easier to reach more of the right app users with the right message.
- Import, export, and posting for multiple accounts: We’re always looking for new ways to make managing accounts easier and more efficient. With this latest version of AdWords Editor, you can post changes to multiple accounts at the same time, import a CSV file into multiple accounts, and export more than one account into a single CSV file.
- Structured snippet extensions: Structured snippets let you highlight features of a specific product or describe the range of products or services your business offers. AdWords Editor now allows you to create and edit structured snippets at scale.
- AdWords Editor 11.5 also provides support for filtering by type when downloading campaigns, aggressive targeting optimization for mobile app installs campaigns, multi-column sorting, and enhancements to advanced search.


Google AdWords Editor 11.4.3
- Faster campaign creation: The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
- Ads and extensions are separated in navigation: In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
- App extensions: You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad
- Review extensions: AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads
- Mobile app installs: You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor
- Broad match modifier in duplicate keywords tool: The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option
- Target CPA bid strategy: You can now change your campaign’s bid strategy to Target CPA
- Frequency capping: To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported


Google AdWords Editor 11.3.2
- Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported
- Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer
- HTML5: AdWords Editor now supports HTML5 ads
- Recent changes selection: Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on
- Meta-words in Append Text tool: This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool
- New user list types: Two new user list types are now available in the user list picker: "Customer list" and "Similar."Google AdWords Editor 11.6

更新時間：2018-10-23
更新細節：

What's new in this version:

Google AdWords Editor 12.5.3
- Change log not available for this version


Google AdWords Editor 12.5.2

More text in expanded text ads:
- We recently made changes to expanded text ads so that you have more room to convey your message to customers. Now you can add a third headline and a second description, and each description field has a 90-character limit

New description line for Dynamic Search Ads:
- Dynamic Search Ads have more space for you to get your message across to potential customers. Now you can add a second description line, and both description fields have a 90-character limit

Ads:
Longer descriptions for call-only ads:
- In call-only ads, the character limit on the description field has been increased to 90 characters

New custom rule: Sitelinks with no descriptions:
- Sitelink extensions with description text can improve your CTR, and this custom rule will warn you if you try to add or edit sitelink feed items that don’t have description text associated with them


Google AdWords Editor 12.4.1
- Change log not available for this version


Google AdWords Editor 12.3.1

View a Search terms report:
- View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report

Use filter functions:
- With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions

Make edits in CSV import:
- When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file

Account-level extension associations:
- You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation

Interest categories in Search and Shopping campaigns:
- Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.

Custom intent audiences:
- With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting

TrueView for action:
- TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor

Shopping inventory filters:
- Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import

Freezable columns:
- In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items

Faster policy reviews when uploading ads:
- For text ads, an improved policy check speeds the time to upload your ads

Responsive search ads:
- A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads


Google AdWords Editor 12.2.1

- AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads

Gmail asset-based ads:
- Asset-based ads in Gmail are now fully supported in AdWords Editor

Campaign total budgets:
- Video campaigns now have the option of choosing Campaign Total budget type

Custom rules updated:
- New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups

Semantic location:
- You can now set a bid modifier to target your ads by location with AdWords Editor

Promotion extensions:
- Promotion extensions are now fully supported by AdWords Editor

Life events:
- “Life events” is now a category of audience targeting

Video campaign extensions:
- All video campaign extensions are now supported

Ad group level ad rotation:
- Ad groups can now be set to so ads rotate

Expanded language targeting:
- Campaign language targeting in now available for Bengali, Tamil, and Telugu


Google AdWords Editor 12.1

Expanded Dynamic Search ads:
- You can now use AdWords Editor to create and edit expanded Dynamic search ads

Showcase ads:
- AdWords Editor now supports Shopping Showcase ads and ad group types

New campaign goal for UAC:
- Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign

First position bidding:
- The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget

Keyword display tools:
- The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default

Show campaign violations:
- You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account

Download more metrics:
- You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate


Google AdWords Editor 12.0.4

Custom rules:
- This version lets you create and edit custom rules that notify you of violations to best practices before posting changes

Faster version downloads:
- AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster

New design:
- Version 12 features a new design with easier navigation

Maximum conversions bidding:
- This version provides full support for the Maximum conversions bid strategy

More videos and images for universal app campaigns:
- You can now include up to 20 videos and 20 images in universal app campaigns

New optional fields for responsive ads:
- Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”


Google AdWords Editor 12.0
- Custom rules help you build high-performing campaigns
- Faster account downloads for new AdWords Editor versions
- A new look and feel


AdWords Editor 11.8

Campaign-level remarketing lists:
- Version 11.8 lets you add remarketing lists across your campaigns. Keep in mind that campaigns can only have campaign-level or ad group-level remarketing lists—not both.

Price extensions:
- You can now create and edit price extensions using AdWords Editor. Price extensions showcase your business’s offerings in detail, so people can find what they want more quickly through your ad.

Revert edits across campaigns and ad groups:
- A new “Revert with all included items” option on the “Edit” menu lets you revert all edits made to campaigns or ad groups, along with all of their included items.

Save images:
- Version 11.8 lets you save images for image ads or responsive ads to a folder.

Square image requirement:
- Square images for responsive ads are now required when creating or editing an ad.


AdWords Editor 11.7

Export expanded text ads as responsive ads:
- Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.

Location extensions:
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.

Bumper ads:
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Gmail multi-product promotion template:
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.

Square images for responsive ads:
- Square images for responsive ads are now supported.

More frequency options for video campaigns:
- In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.


Google AdWords Editor 11.6
- Change log not available for this version


Google AdWords Editor 11.5.9
- Change log not available for this version


Google AdWords Editor 11.5.8

Expanded text ads:
- This version provides full support for expanded text ads

Search improvements:
- Several improvements were made to the search bar to make it easier to find what you're looking for

Multiple account posting:
- You can now post changes to multiple accounts at the same time

Mobile app engagement ads:
- Version 11.5 lets you create and edit mobile app engagement ads

Structured snippets:
- This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services

Multiple account import and export:
- You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.

Filter by type:
- When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.

Sorting multiple columns:
- Version 11.5 lets you sort multiple columns.

Aggressive targeting optimization:
- New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.

Optional landscape image for app install ads:
- Version 11.5 lets you upload an optional landscape image when you create an app install ad.


Google AdWords Editor 11.5.7
- Expanded text ads:  AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads. AdWords Editor lets you create and edit expanded text ads at scale so you can easily migrate all of your standard text ads before this date. To help you get started, check out our best practices guide.
- Mobile app engagement ads: Mobile app engagement ads are a great choice if you want to help existing app users take action in your app. You can now create and edit mobile app engagement ads in AdWords Editor, making it easier to reach more of the right app users with the right message.
- Import, export, and posting for multiple accounts: We’re always looking for new ways to make managing accounts easier and more efficient. With this latest version of AdWords Editor, you can post changes to multiple accounts at the same time, import a CSV file into multiple accounts, and export more than one account into a single CSV file.
- Structured snippet extensions: Structured snippets let you highlight features of a specific product or describe the range of products or services your business offers. AdWords Editor now allows you to create and edit structured snippets at scale.
- AdWords Editor 11.5 also provides support for filtering by type when downloading campaigns, aggressive targeting optimization for mobile app installs campaigns, multi-column sorting, and enhancements to advanced search.


Google AdWords Editor 11.4.3
- Faster campaign creation: The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
- Ads and extensions are separated in navigation: In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
- App extensions: You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad
- Review extensions: AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads
- Mobile app installs: You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor
- Broad match modifier in duplicate keywords tool: The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option
- Target CPA bid strategy: You can now change your campaign’s bid strategy to Target CPA
- Frequency capping: To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported


Google AdWords Editor 11.3.2
- Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported
- Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer
- HTML5: AdWords Editor now supports HTML5 ads
- Recent changes selection: Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on
- Meta-words in Append Text tool: This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool
- New user list types: Two new user list types are now available in the user list picker: "Customer list" and "Similar."Google AdWords Editor 11.6

更新時間：2018-08-28
更新細節：

What's new in this version:

Google AdWords Editor 12.5.2

More text in expanded text ads:
- We recently made changes to expanded text ads so that you have more room to convey your message to customers. Now you can add a third headline and a second description, and each description field has a 90-character limit

New description line for Dynamic Search Ads:
- Dynamic Search Ads have more space for you to get your message across to potential customers. Now you can add a second description line, and both description fields have a 90-character limit

Ads:
Longer descriptions for call-only ads:
- In call-only ads, the character limit on the description field has been increased to 90 characters

New custom rule: Sitelinks with no descriptions:
- Sitelink extensions with description text can improve your CTR, and this custom rule will warn you if you try to add or edit sitelink feed items that don’t have description text associated with them


Google AdWords Editor 12.4.1
- Change log not available for this version


Google AdWords Editor 12.3.1

View a Search terms report:
- View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report

Use filter functions:
- With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions

Make edits in CSV import:
- When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file

Account-level extension associations:
- You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation

Interest categories in Search and Shopping campaigns:
- Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.

Custom intent audiences:
- With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting

TrueView for action:
- TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor

Shopping inventory filters:
- Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import

Freezable columns:
- In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items

Faster policy reviews when uploading ads:
- For text ads, an improved policy check speeds the time to upload your ads

Responsive search ads:
- A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads


Google AdWords Editor 12.2.1

- AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads

Gmail asset-based ads:
- Asset-based ads in Gmail are now fully supported in AdWords Editor

Campaign total budgets:
- Video campaigns now have the option of choosing Campaign Total budget type

Custom rules updated:
- New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups

Semantic location:
- You can now set a bid modifier to target your ads by location with AdWords Editor

Promotion extensions:
- Promotion extensions are now fully supported by AdWords Editor

Life events:
- “Life events” is now a category of audience targeting

Video campaign extensions:
- All video campaign extensions are now supported

Ad group level ad rotation:
- Ad groups can now be set to so ads rotate

Expanded language targeting:
- Campaign language targeting in now available for Bengali, Tamil, and Telugu


Google AdWords Editor 12.1

Expanded Dynamic Search ads:
- You can now use AdWords Editor to create and edit expanded Dynamic search ads

Showcase ads:
- AdWords Editor now supports Shopping Showcase ads and ad group types

New campaign goal for UAC:
- Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign

First position bidding:
- The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget

Keyword display tools:
- The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default

Show campaign violations:
- You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account

Download more metrics:
- You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate


Google AdWords Editor 12.0.4

Custom rules:
- This version lets you create and edit custom rules that notify you of violations to best practices before posting changes

Faster version downloads:
- AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster

New design:
- Version 12 features a new design with easier navigation

Maximum conversions bidding:
- This version provides full support for the Maximum conversions bid strategy

More videos and images for universal app campaigns:
- You can now include up to 20 videos and 20 images in universal app campaigns

New optional fields for responsive ads:
- Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”


Google AdWords Editor 12.0
- Custom rules help you build high-performing campaigns
- Faster account downloads for new AdWords Editor versions
- A new look and feel


AdWords Editor 11.8

Campaign-level remarketing lists:
- Version 11.8 lets you add remarketing lists across your campaigns. Keep in mind that campaigns can only have campaign-level or ad group-level remarketing lists—not both.

Price extensions:
- You can now create and edit price extensions using AdWords Editor. Price extensions showcase your business’s offerings in detail, so people can find what they want more quickly through your ad.

Revert edits across campaigns and ad groups:
- A new “Revert with all included items” option on the “Edit” menu lets you revert all edits made to campaigns or ad groups, along with all of their included items.

Save images:
- Version 11.8 lets you save images for image ads or responsive ads to a folder.

Square image requirement:
- Square images for responsive ads are now required when creating or editing an ad.


AdWords Editor 11.7

Export expanded text ads as responsive ads:
- Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.

Location extensions:
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.

Bumper ads:
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Gmail multi-product promotion template:
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.

Square images for responsive ads:
- Square images for responsive ads are now supported.

More frequency options for video campaigns:
- In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.


Google AdWords Editor 11.6
- Change log not available for this version


Google AdWords Editor 11.5.9
- Change log not available for this version


Google AdWords Editor 11.5.8

Expanded text ads:
- This version provides full support for expanded text ads

Search improvements:
- Several improvements were made to the search bar to make it easier to find what you're looking for

Multiple account posting:
- You can now post changes to multiple accounts at the same time

Mobile app engagement ads:
- Version 11.5 lets you create and edit mobile app engagement ads

Structured snippets:
- This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services

Multiple account import and export:
- You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.

Filter by type:
- When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.

Sorting multiple columns:
- Version 11.5 lets you sort multiple columns.

Aggressive targeting optimization:
- New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.

Optional landscape image for app install ads:
- Version 11.5 lets you upload an optional landscape image when you create an app install ad.


Google AdWords Editor 11.5.7
- Expanded text ads:  AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads. AdWords Editor lets you create and edit expanded text ads at scale so you can easily migrate all of your standard text ads before this date. To help you get started, check out our best practices guide.
- Mobile app engagement ads: Mobile app engagement ads are a great choice if you want to help existing app users take action in your app. You can now create and edit mobile app engagement ads in AdWords Editor, making it easier to reach more of the right app users with the right message.
- Import, export, and posting for multiple accounts: We’re always looking for new ways to make managing accounts easier and more efficient. With this latest version of AdWords Editor, you can post changes to multiple accounts at the same time, import a CSV file into multiple accounts, and export more than one account into a single CSV file.
- Structured snippet extensions: Structured snippets let you highlight features of a specific product or describe the range of products or services your business offers. AdWords Editor now allows you to create and edit structured snippets at scale.
- AdWords Editor 11.5 also provides support for filtering by type when downloading campaigns, aggressive targeting optimization for mobile app installs campaigns, multi-column sorting, and enhancements to advanced search.


Google AdWords Editor 11.4.3
- Faster campaign creation: The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
- Ads and extensions are separated in navigation: In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
- App extensions: You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad
- Review extensions: AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads
- Mobile app installs: You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor
- Broad match modifier in duplicate keywords tool: The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option
- Target CPA bid strategy: You can now change your campaign’s bid strategy to Target CPA
- Frequency capping: To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported


Google AdWords Editor 11.3.2
- Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported
- Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer
- HTML5: AdWords Editor now supports HTML5 ads
- Recent changes selection: Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on
- Meta-words in Append Text tool: This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool
- New user list types: Two new user list types are now available in the user list picker: "Customer list" and "Similar."Google AdWords Editor 11.6

更新時間：2018-07-10
更新細節：

What's new in this version:

Google AdWords Editor 12.4.1
- Change log not available for this version


Google AdWords Editor 12.3.1

View a Search terms report:
- View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report

Use filter functions:
- With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions

Make edits in CSV import:
- When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file

Account-level extension associations:
- You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation

Interest categories in Search and Shopping campaigns:
- Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.

Custom intent audiences:
- With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting

TrueView for action:
- TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor

Shopping inventory filters:
- Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import

Freezable columns:
- In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items

Faster policy reviews when uploading ads:
- For text ads, an improved policy check speeds the time to upload your ads

Responsive search ads:
- A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads


Google AdWords Editor 12.2.1

- AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads

Gmail asset-based ads:
- Asset-based ads in Gmail are now fully supported in AdWords Editor

Campaign total budgets:
- Video campaigns now have the option of choosing Campaign Total budget type

Custom rules updated:
- New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups

Semantic location:
- You can now set a bid modifier to target your ads by location with AdWords Editor

Promotion extensions:
- Promotion extensions are now fully supported by AdWords Editor

Life events:
- “Life events” is now a category of audience targeting

Video campaign extensions:
- All video campaign extensions are now supported

Ad group level ad rotation:
- Ad groups can now be set to so ads rotate

Expanded language targeting:
- Campaign language targeting in now available for Bengali, Tamil, and Telugu


Google AdWords Editor 12.1

Expanded Dynamic Search ads:
- You can now use AdWords Editor to create and edit expanded Dynamic search ads

Showcase ads:
- AdWords Editor now supports Shopping Showcase ads and ad group types

New campaign goal for UAC:
- Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign

First position bidding:
- The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget

Keyword display tools:
- The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default

Show campaign violations:
- You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account

Download more metrics:
- You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate


Google AdWords Editor 12.0.4

Custom rules:
- This version lets you create and edit custom rules that notify you of violations to best practices before posting changes

Faster version downloads:
- AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster

New design:
- Version 12 features a new design with easier navigation

Maximum conversions bidding:
- This version provides full support for the Maximum conversions bid strategy

More videos and images for universal app campaigns:
- You can now include up to 20 videos and 20 images in universal app campaigns

New optional fields for responsive ads:
- Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”


Google AdWords Editor 12.0
- Custom rules help you build high-performing campaigns
- Faster account downloads for new AdWords Editor versions
- A new look and feel


AdWords Editor 11.8

Campaign-level remarketing lists:
- Version 11.8 lets you add remarketing lists across your campaigns. Keep in mind that campaigns can only have campaign-level or ad group-level remarketing lists—not both.

Price extensions:
- You can now create and edit price extensions using AdWords Editor. Price extensions showcase your business’s offerings in detail, so people can find what they want more quickly through your ad.

Revert edits across campaigns and ad groups:
- A new “Revert with all included items” option on the “Edit” menu lets you revert all edits made to campaigns or ad groups, along with all of their included items.

Save images:
- Version 11.8 lets you save images for image ads or responsive ads to a folder.

Square image requirement:
- Square images for responsive ads are now required when creating or editing an ad.


AdWords Editor 11.7

Export expanded text ads as responsive ads:
- Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.

Location extensions:
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.

Bumper ads:
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Gmail multi-product promotion template:
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.

Square images for responsive ads:
- Square images for responsive ads are now supported.

More frequency options for video campaigns:
- In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.


Google AdWords Editor 11.6
- Change log not available for this version


Google AdWords Editor 11.5.9
- Change log not available for this version


Google AdWords Editor 11.5.8

Expanded text ads:
- This version provides full support for expanded text ads

Search improvements:
- Several improvements were made to the search bar to make it easier to find what you're looking for

Multiple account posting:
- You can now post changes to multiple accounts at the same time

Mobile app engagement ads:
- Version 11.5 lets you create and edit mobile app engagement ads

Structured snippets:
- This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services

Multiple account import and export:
- You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.

Filter by type:
- When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.

Sorting multiple columns:
- Version 11.5 lets you sort multiple columns.

Aggressive targeting optimization:
- New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.

Optional landscape image for app install ads:
- Version 11.5 lets you upload an optional landscape image when you create an app install ad.


Google AdWords Editor 11.5.7
- Expanded text ads:  AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads. AdWords Editor lets you create and edit expanded text ads at scale so you can easily migrate all of your standard text ads before this date. To help you get started, check out our best practices guide.
- Mobile app engagement ads: Mobile app engagement ads are a great choice if you want to help existing app users take action in your app. You can now create and edit mobile app engagement ads in AdWords Editor, making it easier to reach more of the right app users with the right message.
- Import, export, and posting for multiple accounts: We’re always looking for new ways to make managing accounts easier and more efficient. With this latest version of AdWords Editor, you can post changes to multiple accounts at the same time, import a CSV file into multiple accounts, and export more than one account into a single CSV file.
- Structured snippet extensions: Structured snippets let you highlight features of a specific product or describe the range of products or services your business offers. AdWords Editor now allows you to create and edit structured snippets at scale.
- AdWords Editor 11.5 also provides support for filtering by type when downloading campaigns, aggressive targeting optimization for mobile app installs campaigns, multi-column sorting, and enhancements to advanced search.


Google AdWords Editor 11.4.3
- Faster campaign creation: The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
- Ads and extensions are separated in navigation: In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
- App extensions: You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad
- Review extensions: AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads
- Mobile app installs: You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor
- Broad match modifier in duplicate keywords tool: The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option
- Target CPA bid strategy: You can now change your campaign’s bid strategy to Target CPA
- Frequency capping: To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported


Google AdWords Editor 11.3.2
- Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported
- Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer
- HTML5: AdWords Editor now supports HTML5 ads
- Recent changes selection: Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on
- Meta-words in Append Text tool: This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool
- New user list types: Two new user list types are now available in the user list picker: "Customer list" and "Similar."Google AdWords Editor 11.6

更新時間：2018-05-01
更新細節：

What's new in this version:

Google AdWords Editor 12.3.1

View a Search terms report:
- View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report

Use filter functions:
- With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions

Make edits in CSV import:
- When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file

Account-level extension associations:
- You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation

Interest categories in Search and Shopping campaigns:
- Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.

Custom intent audiences:
- With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting

TrueView for action:
- TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor

Shopping inventory filters:
- Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import

Freezable columns:
- In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items

Faster policy reviews when uploading ads:
- For text ads, an improved policy check speeds the time to upload your ads

Responsive search ads:
- A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads


Google AdWords Editor 12.2.1

- AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads

Gmail asset-based ads:
- Asset-based ads in Gmail are now fully supported in AdWords Editor

Campaign total budgets:
- Video campaigns now have the option of choosing Campaign Total budget type

Custom rules updated:
- New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups

Semantic location:
- You can now set a bid modifier to target your ads by location with AdWords Editor

Promotion extensions:
- Promotion extensions are now fully supported by AdWords Editor

Life events:
- “Life events” is now a category of audience targeting

Video campaign extensions:
- All video campaign extensions are now supported

Ad group level ad rotation:
- Ad groups can now be set to so ads rotate

Expanded language targeting:
- Campaign language targeting in now available for Bengali, Tamil, and Telugu


Google AdWords Editor 12.1

Expanded Dynamic Search ads:
- You can now use AdWords Editor to create and edit expanded Dynamic search ads

Showcase ads:
- AdWords Editor now supports Shopping Showcase ads and ad group types

New campaign goal for UAC:
- Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign

First position bidding:
- The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget

Keyword display tools:
- The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default

Show campaign violations:
- You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account

Download more metrics:
- You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate


Google AdWords Editor 12.0.4

Custom rules:
- This version lets you create and edit custom rules that notify you of violations to best practices before posting changes

Faster version downloads:
- AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster

New design:
- Version 12 features a new design with easier navigation

Maximum conversions bidding:
- This version provides full support for the Maximum conversions bid strategy

More videos and images for universal app campaigns:
- You can now include up to 20 videos and 20 images in universal app campaigns

New optional fields for responsive ads:
- Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”


Google AdWords Editor 12.0
- Custom rules help you build high-performing campaigns
- Faster account downloads for new AdWords Editor versions
- A new look and feel


AdWords Editor 11.8

Campaign-level remarketing lists:
- Version 11.8 lets you add remarketing lists across your campaigns. Keep in mind that campaigns can only have campaign-level or ad group-level remarketing lists—not both.

Price extensions:
- You can now create and edit price extensions using AdWords Editor. Price extensions showcase your business’s offerings in detail, so people can find what they want more quickly through your ad.

Revert edits across campaigns and ad groups:
- A new “Revert with all included items” option on the “Edit” menu lets you revert all edits made to campaigns or ad groups, along with all of their included items.

Save images:
- Version 11.8 lets you save images for image ads or responsive ads to a folder.

Square image requirement:
- Square images for responsive ads are now required when creating or editing an ad.


AdWords Editor 11.7

Export expanded text ads as responsive ads:
- Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.

Location extensions:
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.

Bumper ads:
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Gmail multi-product promotion template:
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.

Square images for responsive ads:
- Square images for responsive ads are now supported.

More frequency options for video campaigns:
- In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.


Google AdWords Editor 11.6
- Change log not available for this version


Google AdWords Editor 11.5.9
- Change log not available for this version


Google AdWords Editor 11.5.8

Expanded text ads:
- This version provides full support for expanded text ads

Search improvements:
- Several improvements were made to the search bar to make it easier to find what you're looking for

Multiple account posting:
- You can now post changes to multiple accounts at the same time

Mobile app engagement ads:
- Version 11.5 lets you create and edit mobile app engagement ads

Structured snippets:
- This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services

Multiple account import and export:
- You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.

Filter by type:
- When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.

Sorting multiple columns:
- Version 11.5 lets you sort multiple columns.

Aggressive targeting optimization:
- New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.

Optional landscape image for app install ads:
- Version 11.5 lets you upload an optional landscape image when you create an app install ad.


Google AdWords Editor 11.5.7
- Expanded text ads:  AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads. AdWords Editor lets you create and edit expanded text ads at scale so you can easily migrate all of your standard text ads before this date. To help you get started, check out our best practices guide.
- Mobile app engagement ads: Mobile app engagement ads are a great choice if you want to help existing app users take action in your app. You can now create and edit mobile app engagement ads in AdWords Editor, making it easier to reach more of the right app users with the right message.
- Import, export, and posting for multiple accounts: We’re always looking for new ways to make managing accounts easier and more efficient. With this latest version of AdWords Editor, you can post changes to multiple accounts at the same time, import a CSV file into multiple accounts, and export more than one account into a single CSV file.
- Structured snippet extensions: Structured snippets let you highlight features of a specific product or describe the range of products or services your business offers. AdWords Editor now allows you to create and edit structured snippets at scale.
- AdWords Editor 11.5 also provides support for filtering by type when downloading campaigns, aggressive targeting optimization for mobile app installs campaigns, multi-column sorting, and enhancements to advanced search.


Google AdWords Editor 11.4.3
- Faster campaign creation: The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
- Ads and extensions are separated in navigation: In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
- App extensions: You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad
- Review extensions: AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads
- Mobile app installs: You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor
- Broad match modifier in duplicate keywords tool: The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option
- Target CPA bid strategy: You can now change your campaign’s bid strategy to Target CPA
- Frequency capping: To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported


Google AdWords Editor 11.3.2
- Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported
- Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer
- HTML5: AdWords Editor now supports HTML5 ads
- Recent changes selection: Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on
- Meta-words in Append Text tool: This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool
- New user list types: Two new user list types are now available in the user list picker: "Customer list" and "Similar."Google AdWords Editor 11.6

更新時間：2018-05-01
更新細節：

What's new in this version:

GitKraken 3.6.0 (32-bit)

Features:
Mission Control, we are a go for total pull request management! Users can now do the following when creating a pull request through GitKraken:
GitHub.com & GitHub Enterprise:
- Add assignees
- Add reviewers
- Add labels

GitLab.com & GitLab Self-hosted:
- Add an assignee
- Add labels
- Is your pull request go for launch? GitHub users: GitKraken will now display the status of pull requests in the left panel. Hovering over a pull request will provide a summary of information on a build’s status
- Typos can be costly, so we’ve added spell checking to the commit message box, pull request panel, and the commit template field
- Quickly propel yourself into your repo folder from the new file menu option that allows you to open your repository folder in your default file manager
- You can also use the keybind Alt + O.
- Reduce the drag on your graph by using the new context menu option to Hide all tags

Improvements:
- Looking for more pull request info on the fly? Tooltips for open pull requests have been redesigned and should be easier to read
- GitKraken will now display tag annotations. Let everyone know how amazing your code is
- Selecting the button from the Clone window will now take users to the hosting service tab instead of the general authentication tab
- Switch repos at light speed! Ctrl/Cmd + Shift + O now opens the Fuzzy Finder with the open repo option preselected

Bug Fixes:
- You shouldn’t be faulted for writing a thorough commit message, so we resolved an issue that prevented users from accessing their submodules if the last commit message was very long
- Amending a commit message using the commit keyboard shortcut should properly amend the commit instead of creating a new one
- We managed to fit this one in: long branch names will no longer go off of the Git Flow panel
- [GitLab Self-Hosted] users: Initializing a public repository through GitKraken would actually make the repository private; this has now been fixed
- We’re all for resolving conflicts, especially ones that aren’t really there. For repositories on FAT32 or NTFS drives, GitKraken should now correctly checkout the branch instead of throwing conflict errors


GitKraken 3.5.1 (32-bit)
- Bug Fixes: GitKraken should now be able to connect to GitLab self-hosted servers with self-signed certificates, again


GitKraken 3.5.0 (32-bit)

Features:
- Presto! Commit message D-N-A! You can now create commit message templates for each of your repositories
- For those times when you can’t network eight connection machines and debug two million lines of code all on your own, GitKraken will now display co-authored commits

Improvements:
- Looking for that perfect iteration? We’ve added a context menu option to copy a commit SHA
- Buried repos should stay buried; so GitKraken will no longer display archived GitLab repositories in the clone window
- Since you can’t discard and stage hunks when viewing the diff of an untracked, removed, or renamed file, we’ve eliminated the temptation by removing those buttons
- We consulted a mathematician and fixed the selection algorithm for unstaged/staged files, so it now respects Z-A sorting
- Must code faster, must code faster! GitKraken will now perform an LFS pull after a clone or submodule initialization, when necessary
- You don’t always have to force reboot the system, but you might need to force push some commits. For VSTS users, force pushing to a branch when you do not have the force push permission enabled will now provide a more detailed error message

Bug Fixes:
- That is one big pile of commits. The squash option should now appear after rebasing commits
- Life...finds a way... Just like Keif has found a way to fetch PRs from a repository that is in a nested group on GitLab
- T-Rex is much shorter, but we realize you can’t always abbreviate. Profiles with long email addresses and names should no longer be cut off in the dropdown menu
- Nuh-uh-uh, you didn’t say the magic word! The Repository Management window will no longer freeze up after removing an account from the initialize repository form
- WIP changes shouldn’t go extinct. Starting a new Gitflow branch would cause some WIP changes to vanish—that should no longer happen
- Commit selection shouldn’t have to be explained by chaos theory. So Shift + click between two commits should now select all commits in between the selection instead of randomly omitting a few


GitKraken 3.4.1 (32-bit)
- Bug Fixes: GitKraken should no longer throw the following error when fetching pull requests from VSTS: Fetching pull requests failed. A project name is required in order to reference a git repository by name


GitKraken 3.4.0 (32-bit)

Features:
- From the depths, a magical window has opened! GitKraken now integrates with Visual Studio Team Services (VSTS)! GitKraken Pro feature - Upgrade now to access!

Improvements:
- We like to Add/Remove Programs, too, so GitKraken now supports Araxis and P4Merge as external diff/merge tools
- For the hover explorers out there, a tooltip has been added to the green check mark in the left panel

Bug Fixes:
- Integration help links will now send you to the correct support page instead of a 404 page...and it wasn’t even the fun 404 page; our apologies!
- Resolved an issue that prevented GitKraken from opening repositories that had a tag named X. You probably figured it was the ‘X’ tag in your repo, huh
- Toss those unwanted hunks out the window with confidence! Discarding hunks on Windows will no longer add LF line endings to a file with CRLF endings

Enterprise:
- Beta Feature: GitKraken Enterprise can now be configured to use LDAP as an alternative authentication method


GitKraken 3.3.4 (32-bit)
Features:
- You might see a shiny new menu button. Only click it if you're ready to Glo!

Improvements:
- When discarding a single file through the context menu, you’ll now see a confirmation prompt: also known as the ohnoididntmeantoclickthat prompt


GitKraken 3.3.3 (32-bit)
Features:
- Keif’s New Year’s resolution was to be less secretive. So, hovering over a repository in the breadcrumb menu will now display a tooltip with the repository’s full path.

Improvements:
- After some year-end reflection, Keif decided that when staging or unstaging from a list of files, GitKraken will now select the next item in the list instead of selecting the first file in the list.

Bug Fixes:
- The feedback and support forms should no longer feel laggy when writing in the subject field… We do want your feedback, we promise
- Scrolling through the Fuzzy Finder with your mouse wheel should now work as intended and not—you know—erase the results and act all weird
- Making changes requires commit-ment, so we resolved an issue that prevented some users from entering a commit message after popping a stash
- After staging, unstaging, or discarding all hunks and lines for a given file, GitKraken will no longer get stuck on a loading icon when trying to display the next diff. New year, new kraken! Keif will move on. ??
- To make a change, you need to start from the beginning. So when editing a submodule’s URL, the cursor will no longer jump to the end of the URL
- Wiki repos on GitLab are special. We know this now, and GitKraken will no longer display a “Fetching pull requests failed” toast when performing a fetch on a GitLab self-hosted Wiki repository


GitKraken 3.3.2 (32-bit)

Bug Fixes :
- Users running Git hooks on OSX High Sierra may now commit. We've figured out our commitment issues

Enterprise:
- v3.3.2 does not include any changes to GitKraken Enterprise other than those listed above


GitKraken 3.3.1 (32-bit)
Features:
- Lost in a holidaze of commits? There's now a Fuzzy Finder shortcut to view working directory changes

Improvements:
- For our ambitious GitLab integration users with more than 100 repositories, you should now be able to see all repositories
- feature/cantremember? When creating a branch or tag, GitKraken will now leave the input field open if you navigate to a different window
- We removed some of the...grey areas (sigh) by replacing the greyed-out placeholder text with actual placeholder text in the Clone and Init repository windows
- We know everyone loves a cryptic error message, but they are now more descriptive when trying to initialize a repository on GitLab EnterpriseSorry not sorry

Bug Fixes:
- We realized you need more than one character for a commit message, so GitKraken now allows users to write a full commit message after undoing a commit.
- When fetching from a GitLab repository, with merge requests disabled, an error message would appear saying it could not load your merge requests… GitKraken now understands this is the same as informing someone that something divided by 1 is itself
- GitKraken will now properly cache group information for GitLab instead of constantly pestering the server about the same groups.

Notes:
- Remotes on GitLab self-hosted accounts will now display the GitLab icon instead of the associated remote avatarTrust us, it's better this way.

Enterprise:
- v3.3.1 does not include any changes to GitKraken Enterprise other than those listed above


GitKraken 3.3.0 (32-bit)
Features:
- GitKraken now integrates with GitLab Community Edition and Enterprise Edition (Pro users only).

Improvements:
- When renaming a branch, the current branch name will now pre-populate the input field.
- We’ve added a context menu option to copy a file’s full path from the commit panel.
- Hovering over a user’s gravatar in the graph will now display a tooltip with that user’s name (or email if no name is provided).
- A loading icon has been added to the clone repository window; it displays while GitKraken is retrieving your remote repositories.

Bug Fixes:
- New connections to GitHub Enterprise no longer require GitKraken to restart
- Pull requests on GitHub.com with multiple assignees will now show all assignees in the tooltip and consistently display in bold when you are one of the assignees. (Previously, it would only bold if you were the first assignee.)
- Users will no longer be prevented from discarding changes for a removed file
- In tree view, the commit panel should now properly display which files have been added/modified/removed/renamed while navigating through the graph


GitKraken 3.2.2 (32-bit)
Features:
- Got GitLab.com? Now you may create a pull request and add a remote from GitKraken

Improvements:
- The currently opened repository is part of the repository management window
- Esc will close the Gitflow and pull request panels
- Attempting to delete a primary remote branch now creates a specific error message

Bug Fixes:
- Cloning and working with a LFS repository on Linux via SSH works now

Enterprise:
- v3.2.2 does not include any changes to GitKraken Enterprise other than those listed above



GitKraken 3.2.1 (32-bit)
Bug Fix:
- Fixed a bug in analytics that caused certain clients to over-report analytics data


GitKraken 3.2.0 (32-bit)
Features:
- If you have children, it’s usually a bad idea to have a favorite child. With GitKraken, it is totally fine to have a favorite repository, and thus we introduce you to the new Favorites list!
- Multi-select for discarding changes: like multi-select for Staging and Unstaging, but with Discard. We’ve added a context menu, too, so now you may discard all changes within a folder if you are in tree view. Brought to you by popular demand- we know how much you love multi-select!

Improvements:
- We’ve added a context menu option for updating submodules
- Now use Ctrl+D(Windows/Linux)/Cmd+D(Mac) or the Fuzzy Finder to open your configured external diff/merge tool

Bug Fixes:
- GitKraken no longer displays a Pushed Successfully message if a push fails due to a server hook. In other words, force-pushing to a protected branch will now display an error message instead of a false “success” message
- We resolved an issue that would cause GitKraken to launch outside of your window region. Sorry about that, it won’t happen again
- Hitting the cancel button when trying to finish a Gitflow action (Hotfix, Release, or Feature) now properly closes the Gitflow window (instead of doing nothing)
- Discard all now discards submodule changes, too
- GitKraken now correctly applies the operating system’s newline character when modifying a repository’s .gitignore file

Enterprise:
- v3.2 does not include any changes to GitKraken Enterprise other than those listed above

更新時間：2017-11-14
更新細節：

What's new in this version:

Google AdWords Editor 12.2.1
- AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads

Gmail asset-based ads:
- Asset-based ads in Gmail are now fully supported in AdWords Editor

Campaign total budgets:
- Video campaigns now have the option of choosing Campaign Total budget type

Custom rules updated:
- New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups

Semantic location:
- You can now set a bid modifier to target your ads by location with AdWords Editor

Promotion extensions:
- Promotion extensions are now fully supported by AdWords Editor

Life events:
- “Life events” is now a category of audience targeting

Video campaign extensions:
- All video campaign extensions are now supported

Ad group level ad rotation:
- Ad groups can now be set to so ads rotate

Expanded language targeting:
- Campaign language targeting in now available for Bengali, Tamil, and Telugu

Google AdWords Editor 12.1
Expanded Dynamic Search ads:
- You can now use AdWords Editor to create and edit expanded Dynamic search ads

Showcase ads:
- AdWords Editor now supports Shopping Showcase ads and ad group types

New campaign goal for UAC:
- Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign

First position bidding:
- The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget

Keyword display tools:
- The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default

Show campaign violations:
- You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account

Download more metrics:
- You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate

Google AdWords Editor 12.0.4
Custom rules:
- This version lets you create and edit custom rules that notify you of violations to best practices before posting changes

Faster version downloads:
- AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster

New design:
- Version 12 features a new design with easier navigation

Maximum conversions bidding:
- This version provides full support for the Maximum conversions bid strategy

More videos and images for universal app campaigns:
- You can now include up to 20 videos and 20 images in universal app campaigns

New optional fields for responsive ads:
- Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”

Google AdWords Editor 12.0
- Custom rules help you build high-performing campaigns
- Faster account downloads for new AdWords Editor versions
- A new look and feel

AdWords Editor 11.8

Campaign-level remarketing lists:
- Version 11.8 lets you add remarketing lists across your campaigns. Keep in mind that campaigns can only have campaign-level or ad group-level remarketing lists—not both.

Price extensions:
- You can now create and edit price extensions using AdWords Editor. Price extensions showcase your business’s offerings in detail, so people can find what they want more quickly through your ad.

Revert edits across campaigns and ad groups:
- A new “Revert with all included items” option on the “Edit” menu lets you revert all edits made to campaigns or ad groups, along with all of their included items.

Save images:
- Version 11.8 lets you save images for image ads or responsive ads to a folder.

Square image requirement:
- Square images for responsive ads are now required when creating or editing an ad.

AdWords Editor 11.7

Export expanded text ads as responsive ads:
- Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.

Location extensions:
- You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.

Bumper ads:
- This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.

Gmail multi-product promotion template:
- You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.

Square images for responsive ads:
- Square images for responsive ads are now supported.

More frequency options for video campaigns:
- In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.

Google AdWords Editor 11.6
- Change log not available for this version

Google AdWords Editor 11.5.9
- Change log not available for this version

Google AdWords Editor 11.5.8
Expanded text ads:
- This version provides full support for expanded text ads

Search improvements:
- Several improvements were made to the search bar to make it easier to find what you're looking for

Multiple account posting:
- You can now post changes to multiple accounts at the same time

Mobile app engagement ads:
- Version 11.5 lets you create and edit mobile app engagement ads

Structured snippets:
- This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services

Multiple account import and export:
- You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.

Filter by type:
- When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.

Sorting multiple columns:
- Version 11.5 lets you sort multiple columns.

Aggressive targeting optimization:
- New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.

Optional landscape image for app install ads:
- Version 11.5 lets you upload an optional landscape image when you create an app install ad.

Google AdWords Editor 11.5.7
- Expanded text ads:  AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services before people even click into your ad. It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads. AdWords Editor lets you create and edit expanded text ads at scale so you can easily migrate all of your standard text ads before this date. To help you get started, check out our best practices guide.
- Mobile app engagement ads: Mobile app engagement ads are a great choice if you want to help existing app users take action in your app. You can now create and edit mobile app engagement ads in AdWords Editor, making it easier to reach more of the right app users with the right message.
- Import, export, and posting for multiple accounts: We’re always looking for new ways to make managing accounts easier and more efficient. With this latest version of AdWords Editor, you can post changes to multiple accounts at the same time, import a CSV file into multiple accounts, and export more than one account into a single CSV file.
- Structured snippet extensions: Structured snippets let you highlight features of a specific product or describe the range of products or services your business offers. AdWords Editor now allows you to create and edit structured snippets at scale.
- AdWords Editor 11.5 also provides support for filtering by type when downloading campaigns, aggressive targeting optimization for mobile app installs campaigns, multi-column sorting, and enhancements to advanced search.

Google AdWords Editor 11.4.3
- Faster campaign creation: The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
- Ads and extensions are separated in navigation: In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
- App extensions: You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad
- Review extensions: AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads
- Mobile app installs: You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor
- Broad match modifier in duplicate keywords tool: The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option
- Target CPA bid strategy: You can now change your campaign’s bid strategy to Target CPA
- Frequency capping: To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported

Google AdWords Editor 11.3.2
- Video campaigns: TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported
- Callout extensions: You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer
- HTML5: AdWords Editor now supports HTML5 ads
- Recent changes selection: Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on
- Meta-words in Append Text tool: This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool
- New user list types: Two new user list types are now available in the user list picker: "Customer list" and "Similar."Google AdWords Editor 11.6